Nearly 300,000 m² printed annually on the P5 350
SUCCESS
Exactly one year ago, SimpliCity – Creative Production House in Poland – made a strategic decision to invest in the Durst P5 350, what marked a turning point, as the company entered a completely new market segment: cardboard packaging. The move into packaging was a bold step, but it quickly proved to be the right one. Twelve months later, the results speak for themselves.
SimpliCity has grown from a small advertising agency operating in less than 20 m² of space into a prominent printing house employing over 90 people. Today, it stands as one of the most recognized names in Poland’s printing industry, particularly in large-format production, serving a broad range of high-profile clients and brands.
The company’s portfolio now includes a wide array of advertising and promotional prints, the production of trade fair stands, corporate visual campaigns, and Lightbox Wall. Since 2023, SimpliCity has also been successfully expanding into the packaging sector, offering tailored solutions for short-run and personalized campaigns.
The implementation of the Durst P5 350 in December 2023 played a central role in this expansion. The digital capabilities of the machine allowed SimpliCity to meet increasing customer demands for agility, flexibility, and high-quality output. As a result, in just one year, the company has printed a remarkable 300,000 square meters using the Durst P5 350, an achievement that highlights both operational capacity and visionary planning.
“Our decision to choose Durst equipment turned out to be perfect,” says Robert Radecki, owner of SimpliCity. “Thanks to it, we can offer our customers the highest-quality products, which contributes to our success on the market.”
This success is also a reflection of the team’s commitment to innovation and execution. Piotr Żurek, Production Director, adds: “It was an intense 12 months, but achieving such a high result in printed surface motivates us to continue developing. Durst technology allows us to be flexible and efficient in fulfilling orders.”
From the perspective of LFP Industrial Solutions, which supplied the machine, the partnership is a clear example of how technology and ambition can align to create real impact. Przemysław Arabski, Business Leader for the Corrugated & Industrial Segment, notes: “It is great news that the SimpliCity printing house is developing its potential thanks to our device. We are pleased that the main production of flat materials is currently carried out on the Durst machine. Watching our customers increase their capabilities year by year is a great satisfaction for us.”
Looking ahead, SimpliCity’s momentum shows no signs of slowing. With the right technology and a clear vision, the company has firmly positioned itself at the forefront of modern, flexible print production, proving that simplicity, when paired with the right tools, delivers extraordinary results.
