Durst reports 3x growth in hybrid solution sales as converters embrace the complete “Digital Label Factory” approach
NEWS
Durst Group is proud to announce a threefold increase in sales of its hybrid solutions over the past 12 months, driven by strong market demand for a fully integrated, one-stop solution for the modern digital label factory.
As label converters face increasing pressure for shorter runs, faster turnaround times, greater SKU complexity, and more efficient use of production resources, Durst’s end-to-end ecosystem offers an integrated approach to these evolving requirements.
A True One-Stop Solution for Label Converters
At the heart of this growth is Durst’s commitment to delivering more than just a press. By combining high-performance digital printing systems such as the new Durst Tau G3 digital print unit with hybrid configurations, advanced workflow software, finishing integration, and service support, Durst helps customers develop an integrated digital label production environment designed to adapt to changing business needs.
The integrated approach includes:
- High-speed, high-resolution digital inkjet printing
- Hybrid inline flexo and finishing capabilities
- Intelligent workflow and automation software
- Color management and quality control systems
- Scalable configurations tailored to business growth
By bringing these elements together in an integrated platform, Durst reduces the complexity of coordinating multiple vendors and disconnected systems. Customers can benefit from more streamlined implementation, production processes, and day-to-day operations.
Responding to Market Evolution
The label industry is rapidly shifting toward hybrid production models that combine the flexibility of digital with the efficiency of conventional processes. Durst’s hybrid solutions empower converters to:
- Produce short and medium runs efficiently
- Personalize and version labels with ease
- Streamline job changeovers through integrated digital workflows
- Support improvements in overall equipment effectiveness
- Adapt operations to evolving market requirements
This holistic value proposition has resonated strongly with converters worldwide, fuelling a 3x increase in hybrid solution sales over the past year.
A Platform for Long-Term Business Growth
Beyond printing performance, Durst’s Digital Label Factory concept brings together production workflows, ink management, and process automation within an integrated ecosystem. Centralized production management provides greater operational visibility and supports data-driven decision-making.
“Our customers are not just investing in a press—they are investing in a complete production ecosystem,” said Thomas Macina, Director Global Sales Labels and Flexible Packaging for Durst. “The sales growth reflects the market’s recognition of the integrated capabilities and scalability of our Digital Label Factory approach.”
Building the Future of Label Production
With continued innovation in hybrid technology, automation, and smart factory integration, Durst remains committed to helping converters simplify production processes and respond to changing operational requirements.
As the industry continues to evolve, Durst’s one-stop Digital Label Factory approach combines digital printing technology, connected workflows, and configurable production solutions to support label producers as their businesses grow.
