KRAFTWERK STAGE
ENTREPRENEUR
track
DURST next
TECHNOLOGY FESTIVAL 2026
panels > panel content
friday JUNE 26, 2026
10:45 - 12:00
Intrapreneurship: Reinventing from the Inside
A next-generation perspective on intrapreneurship, start-up thinking and how legacy companies build future-ready ecosystems from within. In a world of exponential change, Dr. Lude challenges the planning nostalgia of traditional management and makes a compelling case for more entrepreneurial spirit. He shares tactics to unlock intrapreneurial energy internally and translate innovation ambition into execution.
ON STAGE
Dr. Maximilian Lude
Building the Next
DR. MAXIMILIAN Lude
Philoneos, Chief Executive Officer and Professor, Tomorrow University
Prof. Dr. Maximilian Lude is the co-founder and CEO of philoneos, a Munich-based consultancy specializing in innovation and transformation for business with tradition and legacy. Max is scholar and public speaker, as well as Professor of Innovation and Strategy at the Tomorrow University of Applied Sciences, where he teaches in an online based environment. Maximilian earned his PhD from the Friedrichshafen Institute for Family Businesses (FIF) and regularly publishes and speaks both academically and professionally worldwide. He is a dedicated lecturer, skier, and dog owner.