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Brand owners and customers are driving the change to digital. If I have somebody sitting in front of me with a completed design, I can complete the order that day. With rotary or flatbed, a minimum of 10-15 days would be required
Self-made entrepreneur Prithviraji Kankariya has committed to a digital textile printing future because, he says, it is the only way forward for the industry globally.
“If you want to grow, it has to be digital. This is the future – no question,” said Mr Kankariya, a respected figure in textiles for more than 25 years who is the founder of Kankariya Textile Industries and Anupam Creation in Ahmedabad, India. “Currently our business is roughly 70% traditional production and 30% digital, but will be evenly split within two years, and I am confident it will be completely digital within five years.”
Creativity and innovation are the backbone of the success at Anupam Creation. Focusing on home textiles – everything including bedsheets, curtains, tapestry, curtains and cushions – and fashion clothing, the teams specialise in creating their high end ‘own recipe’ designs for traditional, hybrid and digital production.
Now he is focusing on a complete transformation to digital textile printing. “In India, it will take a little bit of time but in many countries it has already changed,” said Mr Kankariya. “The whole market for rotary and flatbed will be finished in 10 years.”
Anupam Creation was formed two years in a $5million (€4.5m) investment in a modern building and equipment. Durst is one of three manufacturers supplying digital equipment for the company. In Mr Kankariya’s own words, the Alpha 330 production printer with SuperMultipassTM “defines a new generation of digital printing, creating a new performance class through the integration of new technologies in the printheads, inks, drying units and the interaction with the software”.
“It’s not just the build quality, reliability and extremely high speed of the machine; another good plus for Durst is the sensors in the software that are very well aligned to work at those industrial speeds. If there’s ever a problem, which is rare, we know straight away so avoid waste and having to re-do jobs, which can be expensive. Having fast design uploads is very productive, so are the detailed analytics.
“Brand owners and customers are driving the change to digital. If I have somebody sitting in front of me with a completed design, I can complete the order that day. With rotary or flatbed, a minimum of 10-15 days would be required, perhaps even longer. Customers won’t wait around for that long. They want it now – and so it’s only possible with digital.”
Major benefits include minimal water wastage, no limitations on colors or need for color separation, no large amounts of stock in warehouses, any number of individually printed samples immediately available, and production for small or large orders – unlike traditional printing where the minimum fabric quantity order would start from 10,000 meters.
Mr Kankariya concluded: “With printhead and ink prices continuing to come down, I know will have changed all my business to digital after five years, which I am sure will enable our business to continue to grow. Durst has very good technology and I am very happy with the Durst machine. Let’s see what happens…”