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"Since the installation of the complete Durst Smart Shop solution we can offer our customers even more creativity and flexibility in product design. The setup of the frontend was very easy even without any previous knowledge - due to the many pre-installed tools. The support from Durst was fantastic, and the software team is always available to help us with any questions we may have.”
Matthias Banike, co-owner of Werbescheibe.de, Hwang & Banike GmbH
The innovative company Werbescheibe.de, based in Dortmund, has been supplying vehicle advertising systems and large-format digital prints for small and medium-sized companies, such as driving schools, craftsmen, delivery services, insurance companies and dental practices for over 15 years. Matthias Banike, founder of Werbescheibe.de, had worked with a self-developed webshop for a long time before opting for Smart Editor software in 2015.
For Mr. Banike, the flexibility and easy handling compared to other solutions was the decisive factor: "The Smart Editor convinced us from the beginning, because it is individually configurable and extremely flexible. In addition, print products with very different shapes and formats can be set up. The choice of tools for the design is very large and can be set up according to customer group and needs.“
In order to make the exchange of data even smoother and thus give customers even more freedom in product design and ordering, Mr Banike decided to invest in Durst's complete Smart Shop solution in 2019.
"It was important to us that we could configure the shop ourselves," says Mr. Banike. "We have many different tools that we can offer customers, but not every function makes sense for all products. For example, we offer different layout templates for specific customer groups, where just the color and text can be changed in a very user-friendly way. The design process, especially for simpler products such as magnetic foils, is therefore extremely uncomplicated and fast. If customers do not want to use the templates, they can also design their own, as the solution offers great flexibility.
Whether vehicle advertising, advertising panels, floor films, wall films, window films, perforated films, PVC films, banners, posters or beach flags - all print media can be designed directly online, checked in the 3D preview and then ordered. Simply place a logo or image on the drawing surface, enter the appropriate text and the print products are delivered directly to your home or company.
"Many customers are particularly enthusiastic about the 'product preview in the application',” explains Mr Banike. "For example, roll-up products can be placed in a virtual room so customers can see exactly what the product will look like in a salesroom. This gives customers a much better idea of how certain products will look in a natural environment.” Many customers also like the fact that the customer templates are saved and can be retrieved later.
The digitally created print products are designed in such a way that all films and advertising systems can be assembled by the customer himself with the help of assembly instructions. It is also possible to download print templates and create complete designs via the marketing department or a graphic designer and upload the file in the order process.
"Despite our wide range of products and the provision of layout templates, we were able to complete the basic setup of the shop within a few weeks,” said Mr Banike. "The setup was easy and didn’t require much previous knowledge, as the functions in the back-end of the Smart Shop solution, such as the Page Builder plugin, contribute to an easy website design. Durst has proven to be a professional partner every step of the way. The investment has had a very positive impact on our business and we’ve gained many new customers."